From: Frank Wong To: MIKE KOST
Sent: Tuesday, July 09, 2013 3:56 PM
Subject: 回復: Pendant order - Model CHARM-R 105 Dear Mike,
因为客人发的是图片规格也表出来了,当时,电镀color部分没有标明。所以为了进一步了解,我问了一下问题关于他们的吊牌产品…..
Thank you for your inquiry and yes and I read the picture. Yes , we can make them for your requested . But as of now , I am still having some questions for this pendant : 1. Can you please advise the middle part of cross is matted finished or polished
finished ?
2. What’s the thickness of the IPG ? 20 micron
(我们行业,很多人不知道这个,品牌公司对饰品的电镀颜色的厚度是有要求的,电镀太薄,easily shade,所以很少有业务员问这个…so也许别人不知道的,或者不去做的,也许在客户面前你的问题会变得专业,别看这是个小问题,在客户面前这就是细节,是亮点…)
很快,客人回复了我的所有问题:
问题搞清楚了。报价是避免不了的…所以我也很快去mail : Hi Mike ,
Thank you for your soon reply for all of my questions .
Now , please find below quotation (其实,我是用PDF发过去的,这样显得公司专业,很多人给客户报价不喜欢用文档,直接写在邮件了,我个人觉得这样不是很好,如果PDF的话,客户对上面的内容是很难改变的,我见过客户,在excel文档上改价格的,如果你稍微不留意,马上就上吃亏了..) PDF 大概内容……….. IPG version: US$10/PCS
White version: US$8 RMB/PCS
因为对方是阿三哥,所以他们的风格我很清楚,不砍价炒个你死我活是不肯罢休的,当然,价格我肯定也是有余地的(对于三哥我的心态是即使你不给单,我也就是和你来回1-2次bargain…本来我就不报任何希望的………..)
Any further questions, please don’t hesitate to contact us . Kind regards Frank
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July 10 ,2013
發件人: MIKE KOST
發送時間: 2013-07-10 13:11 收件人: FRANK WONG
主題: Re: Pendant order - Model CHARM-R 105 Hi Frank,
Pls. advise why is the price so high? I thought you had a factory price for me.
By the way, our current price from our regular factory is US$6.5/PC in White. Is this difference
because of 304 vs 316L? What is your 304 price? Please advise. Pls. help clarify why your prices are not competitive. Thanks & Best Regards, Mike
第二天,对方回复了我:
呵呵,不错所料,OMG…你的价格为什么那么恐怖啊,亲? 对于阿三哥的这种reply我一般会很淡定,(插一句:如果我是新人的话,看到这样的邮件,我肯定也会冒汗的…,别急啊,亲们!)
很简单,看到这样的邮件,我们一般可以做这样的分析: 1. 客人抱怨价格高 ,是否是真的? (如果你对产品熟悉的话,这个问题你心里是有低的,
不能由着客户乱来)
2. 告诉他理由,为什么你们的价格高 (这时候就是考验你对产品的专业度和敏感度了) 3. 常人的想法-买东西,谁不想买质量好,又便宜的啊 (每个客户都会嫌价格高,即使你的东西是好东西,你要给一个理由啊?起码,人家要觉得我买你的产品是放心的,其实,客户买的就是一种安心而已..)
针对阿三哥的回复,我回答如下:
----- Original Message ----- From: Frank Wong To :MIKE KOST
Sent: Wednesday, July 10, 2013 3:55 PM
Subject: 回復: Re: Pendant order - Model CHARM-R 105
Hi Mike ,
Oh , My God ! So surprised to get you said our price is so high !! (阿三哥喜欢搞心里战术,我也给他来个一个惊喜..所以,我说,OMG。。。
Yes and it's our EXW ,SURE ! ! 其实,我是自信,因为我有低…. US$6.5/PC i guess it's 201 or 202 material ,SO BAD QUALITY, BAD FOR US ,easily to let our body allergy !!!!!!!!!! 感叹号是为了说明,这个价格出乎我意料.. (理由:材料不一样,201,202材料太差,对人体不好,容易过敏)所以,既然你要哪个价格,我就给你理由,当然,对方其实也是在考验我们是否专业.这时候…
( 我们行业,一般的材料是304,最好的是316 L ,现在很多公司为了获取更高的利润,偷工减料采用201,202 这些材料….亲,如果你对自己行业产品不熟悉的话,你心里面肯定是没底的,特别是阿三哥和中东客户这些爱砍价的家伙,你不和他们说到天荒地老他们永远也会说-Sorry, your price is so high!!,作为业务员,我们一定要就事论事,不一概诋毁同行,很多业务员总是说-尼玛我们同行他们怎么怎么样,这种做只会让客户觉得你的RP和节操太差,最后人家还不搭理你了… )
对于,理由不需要太多 ,但一定要有理有据,所以有了如下回复:
Sorry, we do not produce that articles with that material since our goods are exported to European markets and they have to meet the test of SGS REACH & RoHS.
(为了进一步证明我公司的实力: 1. 我attached SGS质量认证证书 (很多公司有,当时我发现很多业务员没几个用,其实,这是很大的错误的行为,为什么有资源不利用呢,这是实力证明啊) 2. 进一步:我们的货是出口欧洲的,所以,质量你不要担心 ,同时也为SGS做进一步说明….) 其实,都是发这些过去的时候,我还主动电话了对方再次说明了一遍…….
对于阿三哥爱讨价还价的毛病,我同时也暗地和他较劲了一下,其实,我想说你不要觉得价格高,,一分钱,一分货。同时,我没那么多时间和你讨价还价,你爱买不买,在什么山,就唱什么歌落!做生意亦是如此………….
Again, for the new customer and we will never quote high price since in China there are many factories you can find . Which price ,which quality !! We all know , we are business man ,so busy everyday , no much time for bargain on pricing ! (亲,不要怕得罪哦) Please find attached SGS that our factory ,we did via Made-In-China last year . Please send E-mail me ,if you have any further questions . Kind regards Frank
發件人: MIKE KOST
發送時間: 2013-07-10 18:36 收件人: FRANK WONG
主題: Re: Re: Pendant order - Model CHARM-R 105 Frank,
Would you like to see a sample? Perhaps then you can decide on your best price?
Pls. advise if you'll need a sample? Thanks & Best Regards, Mike
哈哈,下午的时候,三哥回复我了..对于,这样的回复我其实很奇怪…怪了,三哥怎么不和我bargain了现在? ?很明显,我的回复和理由分析肯定说到他心坎里面去了…. 不然对方不会主动问我要样品!从国外大老远的寄样品,钱多啊.。
July 11 ,2013
發件人:Manda HUGO
發送時間: 2013-07-11 16:20 收件人: FRANK WONG 抄送 :MIKE KOST
主題: SAMPLES-TO NEW SUPPLIER
Dear Frank Wong Nice to know you.
I am the assistant of Mike , Manda . today we have sent you one sample for our pendant for my boss requested . Now here it’s the DHL tracking code …1234455/……. Please send us the feedbacks when you are receipt of it . Regards Manda
July 12 ,2013
發件人:Manda HUGO
發送時間: 2013-07-12 15:20 收件人: FRANK WONG 抄送 :MIKE KOST
主題: SAMPLES-TO NEW SUPPLIER Hi Frank,
For the pendant we sent you and now we have some questions: 1. can you make the 100% same with our samples
2. how many days you can ship the goods if the qty is 2000pcs ?
3. please advise how many days if we need a sample before mass production ? Hope to get your soon reply . Manda
以上问题我都如实回答以后,我觉得订单差不多可以到手了… 發件人:Manda HUGO
發送時間: 2013-07-12 17:12 收件人: FRANK WONG 抄送 :MIKE KOST
主題:NEW ORDER TO FRANK WONG POHN711113 Dear Frank
Attauched is a new order. Can you pls send me a PI for confirmation? Tks,Manda
过了没多久,客户马上把订单发了过来
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