拒绝处理 异议处理

客户抱怨我们产品价格高时，怎么继续与客人继续对话下去？

我这里有一个客人需要lanyard，但几次对话后，客人抱怨我开的价格高，面对这种情况，大家如何应对呢？

以下是我与客人具体对话，有点长，大家工作不太忙的时候可以来分享分享你们的方法。

客人邮件如下：

Dear Sales Manager

Good Afternoon

We are an Advertisement Material Supplier in UAE.

We are interested in Lanyards.

We will appreciate if you could send us samples for

1# Sublimation Blank Lanyards

2# Screen Printed Blank and Pre-Printed Lanyards

3# Satin Two Tone Lanyards Blank and Pre-Printed

We will pay the Sapling and Freight Charges.

客人来了询盘，我当然按照我们公司现有的资源，给客人几张样品图片，问他是否需要的是这几款，然后客人回话：

Hi Bob !

Thanks for the positive response.

Yes these are the samples I need.

Pls. send me the samples and the prices as well.

Also send me your product Catalog.

客人肯定我们的产品是他需要的，我接下来和他谈样品费和产品单价，

Total: 5 pcs samples will send you.

Total price：samples fee and shipping fee are ＄80.

样品有些我们手上没有，需要向工厂要的，所以样品费报的有点高。

产品单价，我按系统上的，25%的GP报给客人。也许是价格高了，见光死。客人没有回应，连续追踪了4封邮件，半个月后，客人终于有了回答：

Dear Bob !

Have A Good Day.

Thanks for your many mails.

I was out of town for vications that is why I could not reply you.

Frankly speaking, the prices I got from you are higher.

Since we have a competitive market  so these prices will not workout.

More over sampling charges are much higher then any of the other supplier so, even ordering  samples is not economical for us.

抱怨单价高，样品费贵。

我的回复：

Dear Amjad

Hope you have a good vacation.

So happy to receive your mail again.

You know what I will say, maybe the price is higher than other suppliers.  For our products are mainly for the north American market, I have to say the quality will be better compare with others. I think you can understand this.

I have same samples on hand, I can send you same sample for you reference if you still interested.

Of course the samples will be free, you just pay for the shipping fee. I think the shipping fee wouldn't cost much.

Is that workable for you?

Hope for your reply. Thanks a lot.

按照我的认知，客户会抱怨单价高，也许是想和我谈谈价，或者他真的是承受不了这个价格。所以我回复邮件说明产品质量，希望能够引起他的兴趣。但3天过去，没有了回音。我是想客户应该对我们的产品感兴趣，所以时隔半月还会给我邮件，所以想追下去。

各位同事，在工作中肯定也会碰到这种类似情况吧，那么你们一般会如何应对呢？

欢迎大家来跟帖拍砖啊。

一般大家犯的毛病是自己一直去說自己的，也就是喜歡強迫推銷。

那為什麼不問問客人想買多少錢的呢？當我們用力聽完客人心理的話時，再出個符合預算的方案不就好了？

以上这些帖子都是作者日常生活中的笔记，以及平时内部员工培训使用的，所以拿出来到互联网上面分享不太花时间。

我们平常有一些免费的案例培训群，还有免费的400万订单的外贸故事群，我们还有付费的基础回盘技巧大全的培训群。也有付费的15个以上的案例解说群，回盘英语要不要？

欢迎大家来微信找联络我了解。

想了解促销礼品上万笔产品库的快速报价技巧吗？

这些是作者陆陆续续完成的外贸学习材料案例，不知道多少人有兴趣呢？

想进一步了解的请加我微信：dw4363 或 微博私信。

谢谢。

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