业务员应对中, 最常看到业务员有封闭对话的问题(愈讲话题愈小,直到thank you而终)
1. 没有看懂客人的信
2. 用解释的方法回应客人的效果最差
3. 马上掉到价钱上面去的对话也不好
一定要试着从知彼着手,先来猜一下客人的想法(test client):
1. 他没有直接买过中国货。当然美国当地供应商是不收运费的。所以他不了解和我们合作的优缺点。
2. 我提供的产品Cute,他会接受。但这不重要,他的客人也容易接受那更重要。对啊,我还有更cute的产品可以让他更容易拿下案子啊!
我没有直接写回信的内容。但就重点提示给各位,所以
1. 我说明功能,而不说明价钱。我们的好处就是货样新鲜与齐全,这是最有助于让他拿到案子的。只是还真的要付运费。
2. 我有其它的团队可以一起帮他拿到案子。要不要先多看看大家提案,争取拿案子再来谈运费的问题。
3. 有帮助才有得谈,那我们当然先去抓到那些点是对客人争取他的客人上面是有帮助的。
这就是能愈讲愈开的方法。
下面这个例子, 业务员报了$50元的样品费, 客人不想付, 所以他就开始谈$30, 顶多是解释一下后变便宜一点的回应办法就不太好.
—– Original Message —–
Dear Cheryl
Thank you for your mail, we have our marketing team in LA, but the products are from China, so we have to UPS to you, and when the samples arrived, you can pay for the UPS yourself, i have checked with the UPS, the accurate price would be 30 USD, if you have any agreement with your UPS, it would be cheaper. what do you think about that? please let me know, my friend.
Best Regards
Nick
—&ndash ; Original Message —–
CKN14@…. 写道:
Hi Nick
I just received and was able to open the attachments
Yes the car is cute and we would like to show it to a different client
We do not want to pay $ 50 for shipping
That is too much for samples
Dont you have a warehouse here in the US ??
Sorry
Cheryl
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